Building a Digital Brand in the Music Industry in 2017/2018
Full Course 3hr:16min (3:16:00 - Hr:Min:Sec) (4 chapters)
Intro(starts @ 00:00:00) - Main takeaways from "Creating and building your brand 101" course
Ch 1(starts @ 00:06:20) - Building out your social media platforms/accounts
Ch 2(starts @ 01:08:36) - Building out your own website
Ch 3(starts @ 01:35:08) - Strategies to grow your online/digital brand (Growing your social media and website)
Ch 4(starts @ 02:49:00) - Strategies to grow your online/digital brand (Leveraging and using other digital outlets)
Building a digital brand and understanding your fan, who they are and how they behave online is a very important part of your branding. Without a strong digital brand it's nearly impossible to have a successful career in the music industry today. In this lesson I explain tools, strategies, and actionable steps on how to build a strong digital brand.
The music industry has changed drastically in the last decade and if you want to succeed as an musician, artist, producer or a DJ you have to understand the music business, your fans, and how to independently grow your brand and create a demand for your product. Building and marketing a successful brand in the music business today is different than it was 10 even 5 years ago, and understanding the correct strategies and tools is crucial for a successful career in the music Biz.